JP
THELOTTER
Web site - Redesign
Overview
TheLotter is a licensed online service that lets users worldwide buy official lottery tickets for major international draws. Real tickets are purchased on your behalf, scanned into your account, and all winnings are paid out in full with no commission.
Goal
As the designer of TheLotter’s new website, my goal is to build a clear, trustworthy, and user-friendly experience. The design focuses on simplifying the play process, showcasing transparency with scanned tickets and licensing, and making it easy for users to explore lotteries, join syndicates, and manage their accounts—across all devices.
Old story
Why to improve
The company had fallen behind in keeping its website aligned with modern web design trends. With the redesign, we needed to start from scratch—rebuilding the visual language through a new Design System and gaining a deeper understanding of the product’s structure.
The main product
The most important page is where the numbers are selected. A lot of research was done on this page to provide the best visual experience and gameplay for players.
Starting the journey!
Design system
A design system ensures that visual elements (like buttons, typography, colors, spacing) and behaviors remain consistent across all pages. This creates a unified experience for users and strengthens the brand identity.
Create documentation of atoms, molecules and organisms while maintaining the design language.
Time to build!
Wireframes
UI
Lottery numbers
Improving the playing experience
We completely redesigned the player experience when choosing their number. After several user tests, we had incredible results and we realized how much this new gameplay improved the player experience.
We built a process with simple and understandable steps for the player, making each step have its own focus.
Wireframes
